Real Estate Today

1.       Do not overprice your home.  It will end up costing you money!  Shelby Cardall can give you a free market pricing analysis.  Use its suggestions and you will actually net more!

2.       Don’t necessarily turn down your first offer.  Do not be surprised if the first offer on your property is the best offer you receive.  In the first week, I will introduce your home to my list of waiting buyers.

3.       Do not let your property sit on the market too long before making a significant change in price.  Shelby Cardall provides monthly pricing updates based upon competition selling in the neighborhood so your home does not grow “mold” and fall into the “there must be something wrong with that place” category.

4.       Do not think all real estate agents and companies are created equally.  They are not.  Find an agent/company with a great track record and proven home marketing system.  More than 80% of real estate agents earn a mediocre living doing a less than mediocre job.

5.       Do not list with a real estate agent just because he or she charges the least.  Look for the best value.  Consider the agent’s track record with sellers and buyers.  Ask them to show you how they actually make you money.  Consider time on the market, list-to-sale ratios, finding the “one” right buyer, litigation, and other factors that cause Cornerstone’s sellers to net the most in the Cache Valley/Ogden areas!

6.       Do not look only at the price the buyer offers.  Analyze the total package including buyer qualifications, contingencies, closing dates, extra costs, personal property, and over thirty other considerations.  Shelby Cardall is an expert in evaluating the real net proceeds of a contract.

7.       Do not forget buyers will shop around looking for the best buy.  You are in competition with other sellers for your buyer’s attention.  Shelby Cardall knows how to position the features and benefits of your home to create the attention your property deserves to receive an offer.

8.       Do not forget that if real estate agents do not see your property as a good value, they will take their buyers elsewhere. 

9.       Do not believe those who tell you newspaper ads sell homes.  You need a comprehensive marketing plan tailored to your property and your needs. Cornerstone has a forty-point plan including state-of-the-art web presentations and search engine strategies.

10.     Do not make it difficult for agents and buyers to see your home.  Buyers want to look at their convenience.  We can have your life, showings, and security co-exist! 

11.     Do not overlook the value of merchandising your home.  Make it look its very best.  We can bring in any professional help that you need.

12.     Do not forget that you control the pricing of your home, how it looks, and the overall marketing plan, but it is the buyers who control value.  If buyers will not pay your price, the house remains yours.  Turning down offers will happen, but when you do, you are really buying your home for that amount.

Shelby Cardall will meet you personally to construct a plan that prevents these challenges!  Call or email for your appointment.